“Sound strategy starts with having the right goal." ― Michael Porter
The marketing team was established with the goal of reaching out to the public and marketing campaigns strive to make patients aware of services of the hospital
The basic objective of a health-care marketing campaign is to demonstrate how the facility can deliver the best technology and the best patient experience at the best price to the target market.
To meet the target customer we have different verticals like
The corporate team liaises with various private and government organizations. We have exclusive tie-up with corporate, Government, and PSU organizations for their various healthcare needs like periodic health checkup. We also provide periodic seminars and health talks on various topics at the client premises and in our hospital for the wellness of the employees and their dependants
Also the organization can have direct tie-up with the hospital for their In-patient needs. With an authorization from the company, cashless treatment will be provided to patient and bills will be forwarded to the organization. The tie-up ensures
PSG Hospitals offers cashless facility for patients through tie-up with most of the top private insurance companies, Government insurance schemes and ESI. We also provide assistance to patient to file their insurance reimbursement claim.
The Community Relations Department demonstrates the core value by supporting the community we serve. At PSG Hospitals we have various community outreach program like health screenings and educational opportunities that serve tens of thousands of people in our community each year.
The department interfaces with a broad range of non-profit, business and community organizations to support initiatives that improve the well-being of the community, addressing health.
We conduct regular health camps in rural and urban areas where medical facility is inaccessible. We also participate in health fairs and community events as part of our commitment to help improve the quality of life in our community by encouraging individuals to take charge of their health through education and awareness
The Referring Provider Office at PSG Hospital is a resource for all providers outside PSG Hospitals. The physician liaison staff in our office can: